Founded in 1932, Lego began as a small carpentry workshop in Denmark, crafting wooden toys that sparked creativity in children. Today, Lego has evolved into a global icon, renowned for its colorful interlocking bricks that inspire builders of all ages. Our brand story is rooted in the belief that play is essential for learning and development, a principle that continues to guide our innovations.
At Lego, our values center on imagination, quality, and sustainability. We are committed to using responsibly sourced materials and reducing our environmental footprint while delivering durable, safe, and engaging products. Our mission is to empower the next generation of thinkers and creators by providing tools that foster problem-solving and collaboration through play.
Our vision is a world where Lego bricks transcend language and culture, uniting people through shared creativity. Trusted by parents, educators, and enthusiasts worldwide, Lego products meet rigorous safety standards and have earned certifications from global organizations. With decades of expertise, we remain dedicated to inspiring and nurturing the builders of tomorrow.