LEGO Wear is for active and happy kids, who love to play. We make clothes that encourage children to be children. Through play and creativity, the child develops and learns, and that is really all we want for them. LEGO Wear means fun clothes. The designs and the choice of colors are catchy and appealing. The graphic features and images are naturally found in the LEGO toy universe. Powerful colors and fashionable styling – that’s LEGO Wear. We go the extra mile in everything we do to ensure perfect circumstances for play. LEGOWear garments are designed and built to be sturdy and to last during hardcore play. The clothes are meant to be worn and put through the wringer. Our materials accommodate a child’s perspiration, his penchant for mud and grease and grasshoppers and brownie batter. Our clothes can take the beating of 10 summersaults in the mud and can be washed over and over again without losing shape and color. We shape garments to accommodate a child’s mobility. We design, produce and test to ensure quality that is unparalleled and with designs so playful that they inspire children’s imagination. We are trusted by the mothers for our quality and CSR initiatives and we are loved by kids, because we not only inspire them to be kids – we encourage it! When we say outstanding quality, we mean quality to the very last detail – from raw material to buttons and zippers. LEGO Wear clothes will withstand play, daily use and several rounds in the washing machine. Age criteria determine the choice of material; super soft qualities for toddlers and long-lasting denim for children that loves to play – that’s how we integrate quality in every single LEGO Wear product. The LEGO values are: Creativity, imagination, learning, fun and quality. Five words that describe the essence of the LEGO brand, and values that are supported in the LEGO Wear collections. We are LEGO Wear.